03 Feb Why do small businesses in Malaysia need SEO?
If there is one thing we know about small-business owners, it is that they are extremely busy.
While many small-business owners identify search engine optimization (SEO) as a vital marketing strategy, most lack the skills or resources to do everything that is required to optimise their website for search. At the same time, most small firms have limited expenditures for digital marketing.
Here are some SEO recommendations for small businesses to help them maximize their search efforts and why SEO is such a crucial marketing tool for them.
The advantages of SEO for small enterprises
SEO, in particular, may be a useful tool for small businesses. Here are some recent figures that demonstrate the value of SEO for small businesses:
- Local information accounts for 46 percent of all Google queries (Source: GoGulf). If you’re a small business attempting to reach out to clients in your region, SEO is critical since it allows them to find you first.
- Consumers learn more about a local small company online than anyplace else, according to 97 percent of people (Source: SEO Tribunal). People are looking for your company (or the products/services you provide), and your website is the first place they will look. That is why it is critical to appear on the terms they utilise.
- Over the last two years, searches for “near me” have increased by more than 900 percent (Source: Chat Meter). This is one another reason why you should enhance your local search efforts. People in the region are seeking small enterprises.
- 75% of people never go past the first page of Google search results (Source: Hubspot). Appearing on the top page is crucial, but it also necessitates planning.
Consumers are seeking businesses like yours online every day, no matter what sector you’re in or how big your company is. One of the finest methods to contact these potential consumers is through search engines.
Small business SEO advice
What is the first move you should do now that you understand what SEO might entail for the success of your small business? Although SEO might appear to be a daunting task, small businesses should examine the following guidelines and concepts.
Create your website using SEO best practises.
One of the reasons small businesses struggle with SEO is because their website was not designed with search in mind. Sure, your website may appear nice, but if it’s not properly organised, you might lose a lot of search traffic.
It is critical to develop your website with a robust website structure so that search engines can correctly scan and index your web pages. If you already have a website, take some time to look at it with fresh eyes and make sure it has a logical structure. Begin with your homepage and check if you can quickly and easily identify — and navigate to — all of your main pages.
Make a point of removing any broken (404) sites that no longer function. Such links are undesirable because they squander “link equity.” This basically means that votes (links) to your site aren’t tallied because they lead nowhere.
It is also critical to ensure that your website is mobile-friendly. A mobile-responsive website not only improves the user experience, but it also helps your SEO ranking.
Sort keywords by importance
The second most critical factor in developing an efficient SEO content strategy is keyword research. You want to ensure that your website ranks for the search terms that visitors use. The higher your small business website ranks for relevant keywords and phrases, the more likely you will be discovered by relevant consumers searching on search engines for your products, services, or related subjects.
Improve the metadata on your sites
The next stage in SEO is to ensure that all of your important landing pages are optimized for the keywords you researched. In other words, for each page, you must optimise the titles, meta descriptions, and body content. Every page on your website should have its own meta description and title. It’s also critical that your metadata description doesn’t surpass the length at which Google starts truncating them in search results and entices consumers to click-through to your site.
Make a calendar to help you distribute fresh information on a regular basis.
Another vital leg that keeps your SEO standing is content. You may climb the ranks with effective SEO and content marketing, but it must be done consistently. You can’t just write a blog article every now and then and hope for the best. You must demonstrate to Google that you are an authority in a specific field by posting regular content around a specific set of related keywords and themes. Before launching an SEO strategy, it’s critical to create a content schedule for at least six months in advance.
Increase the authority of your website by developing a variety of backlinks.
Backlinks are another essential SEO aspect. Backlinks are just other sites that link back to your website. Backlinks may be used inside your website by connecting to a prior blog post or providing connections to certain items or services.
However, the true value of backlinks comes from outside sources. Local directories may be a fantastic source of backlinks to your website if they are also credible. Another wonderful technique to connect back to your website is through events.
Make use of your Google My Business profile.
Google My Business should be the focus of any small business, especially if you want to utilise the potential of search. Setting up your Google My Business profile is really straightforward, and it may have a significant impact. As a small business, you should take use of every aspect of Google My Business pages, including photos, videos, Q&A, reviews, and content you create.