08 Jan Which website CMS is best for SEO?
Why Does a Content Management System (CMS) Matter in SEO?
Google ranks websites based on hundreds of characteristics, many of which are related to the performance and functionality of a CMS. Among these elements are:
- Page load time
- Elements on the page
- Preferences for indexation
If you want to optimise your ability to organically acquire an audience, you must select the correct CMS with optimum search engine optimization capabilities and performance. Because, unlike other SEO methods for improving site ranking, a CMS can only be selected at the beginning, before the website goes live.
Important SEO Considerations When Choosing a CMS
Because CMS platforms have advantages and disadvantages, we’ve created a checklist of the main aspects required for good SEO management.
Indexability And Crawlability
- URLs may be updated and tidied up to be more descriptive and to display a more structured path.
- Categories: A flexible category option and a hierarchical post structure should be available.
- Canonicalization: To avoid duplicate content concerns, a canonical tag notifies search engines which page is the main copy.
- The CMS must feature an easy-to-use site navigation and breadcrumbs.
- Internal linking: There should be an option for similar subjects, and the site should automatically propose relevant stuff.
- Page titles and meta descriptions should be editable and contain a character limit counter so you don’t have to manually keep track.
- Responsive web design: The site should adapt to the devices used by users, such as mobile phones. This is crucial since one in every five Americans exclusively use their smartphones to access the internet, and Google now uses mobile-first indexing, which prioritises mobile versions of websites.
- Internationalisation: the CMS can adapt to different languages or regional versions and tag pages with Hreflang as needed.
- There are no extraneous scripts, sluggish databases, or resource hogging in this framework.
- Supports newer scripting languages such as SCSS, making it future-proof.
- While most CMS platforms have metrics, a third-party solution might be more analytical and granular.
- Social integration: The site may be linked to your social media accounts and feeds
- RSS: In order to gain subscribers, it should allow RSS feed production.
- Loading time: The CMS should provide tools or plugins that help with site performance and picture compression.
- Must have strong security features or extensions accessible
- Patches and updates should be applied on a regular basis
- It should offer the option of scheduling backups on a regular basis.
The Top 3 SEO-Friendly CMS Platforms
There are several reasons why WordPress is the most popular CMS in the world, with over 60 million users, including notable sites such as Bloomberg, CNN, Disney, and Sony, to mention a few. These benefits include ease of use, easy connections, and a plethora of templates.
But, more crucially, WordPress is unrivalled in terms of SEO.
Drupal is open-source software that comprises a content management system (CMS) as well as a development platform. It’s adaptable enough to be used as the foundation for personal websites, eCommerce sites, and even portals and forums. Drupal has been around longer than WordPress, having debuted in 2000 and powering around 3% of all websites. eBay, NASA, Tesla, Twitter, and prestigious colleges such as Harvard and Stanford are among the notable users.
Joomla! is frequently referred to as “WordPress for large websites.” The platform is utilised by 2.1 percent of all websites in the world, including IKEA, LINUX, and Lipton Ice Tea. Joomla has recently made strides in search optimization, and it is now as SEO-friendly as, if not more so than, WordPress.
The Most Effective CMS for SEO
The CMS is your website’s basis: it’s the foundation for constructing, administering, and advertising your site throughout the web. Because your CMS serves as the foundation of your website, it is critical that you select the best one for SEO.
Remember that chosen CMS should be in line with your product or service offering, satisfy your unique needs and campaign plan, and be within your budget. Most significantly, the CMS should be able to develop and adapt to your changing demands.
Not surprising, WordPress is our top choice. Its easy-to-use interface, great adaptability, unrivalled collection of themes and plugins, and significant developer support have made it the CMS of choice for 60 million websites.
As more companies go online in response to the epidemic, considering SEO while selecting a CMS guarantees that your site is seen and heard in an increasingly congested market. Congratulations on your publication!