10 Jan What’s the Difference between Google Ads and SEO Services?
Technology never comes to an end. Any time there is a need for modern technologies that can be used by the international population. The inventions that are also introduced are typically the new iterations of technology that have existed before. SEO is one such breakthrough (Search Engine Optimization). Yet that’s not half of it. Google Ads is now an online advertisement feature by Google’s technology giant. They will both bring beneficial benefits to the company. So what’s the difference between Google Advertising and SEO Ads?
You may argue that both are in a position to raise market exposure for your company. Although the way they are used and the findings on the Internet are different. There are those who need a lot of work, and there are those who need to invest more money. What’s the most striking difference? Besides, which one would be easier to use? Consider the clarification below for the answers to these two questions.
SEO
As one of the strategies in Digital Marketing, SEO is a mainstay of many businesses today. They realize that by doing website optimization with SEO, then they can get huge profits.
The main key of SEO is to optimize the website by creating content that matches keywords. This keyword selection should not be arbitrary. There are certain criteria in choosing keywords. From the content created and included in the website, internet users can find your website pages more easily.
Finally, from good SEO optimization, you can get higher website visitor traffic, increase brand awareness as well, and finally sales will also rise slowly.
To be able to get positive results from SEO, it takes time. It won’t work right away in a flash. There is a process that must be followed. But the results that will be obtained later, will be far more valuable to the company. In addition, SEO also works continuously. There is no word “stop” in this SEO optimization.
Google Ads
It’s time to enter into the explanation of Google Ads. Broadly speaking, Google Ads is an online advertising service created by Google. With Google Ads, you can advertise with the availability of ads in the Google Search Engine.
If you are looking for information on Google, for example “SEO Services”, then you will see various advertisements at the top of the first page of Google. There is the word Ad in front of each of these websites. Then it is an ad and it is Google Ads.
So, Google Ads focus on providing advertisements to internet users who are looking for a keyword in the Google Search Engine. If indeed these keywords match the ads that you are marketing, then your ad can appear there immediately.
Of course in terms of exposure, Google Ads is much bigger and faster. Without the need to linger like SEO, it’s already on the first page of Google. But to get this feature, of course, will not be able to in a long time. There’s a period of time your ads are there. Costs need to be incurred continuously in order to stay on the first page. So the cost is much greater, but in terms of exposure is much faster.
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