10 Feb Top 6 SEO Tips on Ecommerce Website
Those exciting success stories in e-commerce do not tell you a plain fact. E-commerce is quickly evolving, blinding fast. It does not work now what worked even a few months ago!
Currently, SEO needs a complete redesign for your e-commerce shop right now! You do need an SEO counselor or an agency for digital marketing. But make sure they use the new SEO ecommerce strategies tested by industry experts. Otherwise, you may lose all of your energies, time and resources. Here are some of the best e-commerce SEO tips for 2021 with that in mind.
(1) Using HTTPS
Many e-commerce sites need to gather confidential consumer information due to the existence of the business. For eg, when making a purchase on your website, one has to type their credit card information.
Clearly, for a safe transaction, you need to encrypt all that data. This helps boost the SEO as well. Actually, Google recently said that not providing HTTPS could jeopardize the ranking of your web.
(2) Increase speed for page loading
Just imagine clicking on the shopping cart and waiting for the page to load forever! What are you going to make? You could leave the web, maybe. You should not have a shortage of options to buy from, after all.
This, then, is clear. Sluggish page loading speed can only improve bounce rates and potentially affect your SEO.
(3) For each page, do keyword-research
Certainly, e-commerce sites are known for offering loads of websites. Perhaps you have hundreds of pages of categories and thousands of pages of items. But for each tab, you still need to find a relevant keyword. This could be cumbersome work. But that’s why you need an SEO professional by your side.
In fact, with extremely competitive keywords such as women’s shoes or children’s bags, there’s no way you can rate your web. Instead, consider optimizing a few commodity or topic pages using appropriate but less-competition keywords.
One common error ecommerce site owners make is that they want to target their website with keywords that are highly competitive. Scoring for such keywords, though, is always an impossible assignment. Targeting individual product and category pages would be a safer strategy.
So, ask your SEO agent, SEO expert, or digital marketing firm to work on a few sites you have chosen. In the long term, this works well. In the previous post, we already shared some e-commerce SEO ideas. Here are a few tips for more.
(4) Using keywords for long tails
Although everybody is busy optimizing for precise keywords, by relying on loan-tail keywords, you will beat the competition immediately. For eg, “comfortable school bags for kids” may be a long-tail variant of the common keyword “kids bags”.
For the latter, the competition will be poor. Yet, it will give your site respectable traffic.
(5) Write distinctive meta-descriptions
Since e-commerce sites typically have a trillion pages, each of them can write unique title tags and meta-descriptions forever. However, it is worth the time and effort to get the outcomes you get by getting specific explanations for each page.
Okay, if you really think that’s not likely, take the middle course. For some types, create a few templates, but also create some distinctive explanations for your high priority pages.
(6) Using URLs that are clean
This is better said than achieved. That’s because, by default, certain CMS can make the commodity or category page URLs unorganized. You should use fast, simple URLs, preferably. For starters, domain.com/category-name/subcategory-name/product-name is a good example of a clean product page URL.
This form of clean URL allows Google to find the correct website for the correct search word. Ultimately, it helps improve the SEO for e-commerce. You can use those plugins to address the problem if your CMS generates sloppy URLs automatically.