06 Mar Top 5 Web Design Principles
It is now quite simple to design a great website. Simply join up for one of the numerous free website builders and you’ll have a clean web design and a beautiful looking site in minutes.
You could be forgiven for believing that this is a good site design. However, while a website may appear appealing, it may be ineffective in terms of functionality and suitability for the needs of the user.
Generic, non-tailored websites that aren’t created with your specific end user in mind are the polar opposite of good web design. Users and their interactions with a website define effective web design.
This introduces a slew of new elements into website design that go well beyond just aesthetics. Great web design is concerned with the usability of a website, or, in other words, the mix of form (how appealing it seems) and function (how easy is it to use).
Because your website is also the face of your company and the first place many potential consumers will visit, you want it to convey a favorable image of who you are and what you value. Furthermore, badly designed websites do not fare well on Google, owing to high bounce rates and low conversion rates.
With our top five web design principles, you can ensure that your website offers the correct image to your consumers and ranks well on search engines.
1. A specific goal
Every well-designed website meets the demands of its visitors. And having a very clear objective is the greatest approach to create a website that appeals to users.
Web designers make certain that every site, page, and part they work on has a clear and specific objective that it strives to address. This might range from giving information and entertainment to permitting contact and completing a transaction.
Websites that are overcrowded and over-designed do not operate. When there are too many items on a single page, it causes attention and confusion. Great web design is thus not just clean and simple, but also purposeful and tailored to match exactly what the user wants.
2. Quick load time
Even if every component of your site has a function, if it takes too long to load, it is effectively worthless to the user.
The difficulty is that in our age of limited time and many options, if a website doesn’t load almost immediately, very few visitors will stick around to wait.
Fortunately, there is no shortage of tools and tactics that designers and website owners may utilize to optimize the loading time of their sites in order to fulfill these customer expectations.
Optimizing picture sizes, consolidating code into a single CSS or JavaScript file, and minifying HTML, CSS, and JavaScript are some of the greatest strategies to optimize page load speeds. Improving speed and performance is a continuous experiment, so use Google PageSpeed Checker to track any changes you make.
3. Typography
Despite the fact that text takes up the majority of a website’s area and reading is one of the most common online activities, typography is sometimes underestimated in terms of its influence on a website’s overall performance.
If your website masters the fundamentals of typography, it will be well ahead of the competition. To begin, Sans Serif fonts (contemporary-looking fonts without ornate finishes) such as Arial, Helvetica, and Verdana are the simplest to read online.
The recommended font size is 16px. It’s also a good idea to limit your point sizes to a maximum of three for a more streamlined design. Similarly, no more than three fonts should be used across headers, body text, and features such as buttons.
Channel 4’s website is a great example of a clean and simple typographic design. The site uses only a few font families and colors, which keeps the user’s attention focused on the video material for which they have come.
4. Communication
In addition to adhering to the fundamentals of typography, clear and consistent communication is a key aspect of web design.
Users want information quickly, thus your message, no matter the media, must be simple and easy to understand. For menus and graphical components, for example, this entails organizing information hierarchically, but for text, it entails making appropriate use of bullet points and subheadings.
As you can see, boosting your website’s communication isn’t always as simple as adding additional content. The finest websites convey their message in as few words and components as feasible.
Headspace’s website, the most popular guided meditation software, is an excellent example of successful communication. Its site manages to express what the programme does and who it is for without mentioning more than a handful of words by relying mostly on images and vivid color.
5. It is mobile friendly
Responsive design was once considered unnecessary for good web design. Today, if your website is not accessible across different devices and screen sizes, it will struggle to attract people as well as rank well in Google.
To make your website mobile-friendly, start from the ground up by redesigning it using a responsive layout. Alternatively, you may establish a distinct mobile site that is optimized for mobile consumers and is independent from your main site.
With the increasing popularity of smartphones, tablets, and even phablets, having your website mobile-friendly is a requirement. Following excellent UX and UI guidelines for mobile design, you may further improve your design.
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