25 Oct These digital marketing myths happen a lot and you need to avoid
Apparently, myths are created not only around the mystical world. Even modern things like digital marketing have myths in them. However, digital marketing myths are a little different from the usual world myths. This myth from the digital realm occurs due to misconceptions about digital marketing.
Even though digital marketing is the most effective and modern strategy for business, some of its aspects are still often misunderstood, resulting in myths in it. Want to know what digital marketing myths are still circulating among the public? Let’s read in full in the following article!
Myth: Digital Marketing Is Only For Big Businesses
Indeed, having a large business and running digital marketing can have more benefits thanks to the large funds and the latest technology used. However, that doesn’t mean small businesses can’t take advantage of digital marketing and benefit from it.
No matter how big a business is, digital marketing can be very useful for all sectors and industries. Because, by using digital marketing methods, a business can run without the need to have a physical location. In addition, the sales potential is not only reaching the surrounding or local environment, but also the global market.
Through digital marketing, a business is also faster in getting engagement, and it is easier to gather marketing analytics. The product marketing process can also be more consistent and easier to monitor.
Myth: Don’t Worry About Quality Content
There is a quote that says something like, “Content is the king.” Presumably, the quote is true. To build and grow a good business, quality content is very necessary. A content in a digital marketing strategy must be attractive and able to arouse the curiosity of the target audience.
However, not only interesting, a quality content also needs to contain enough relevant keywords. The more your target audience likes what they see, the higher the chances that they will visit your website and increase your business conversions.
Myth: Digital Marketing Is Unused in My Business Industry
It seems that this myth arises due to the confidence of some business owners who are satisfied with their loyal customers. However, with the increasing number of online consumers as evidenced by the rapid growth of e-commerce and the reliance on social media, it seems that digital marketing is now an important part of any business strategy.
An expert in the business world will definitely apply digital marketing techniques such as SEO, Google Ads, Google Display Network, or Social Media Ads. Because, these experts are aware that these new ways can lead new and old customers impulsively to make transactions on their products.
Moreover, today’s customer patterns shape a behavior to find out product reviews by surfing the internet. Not only that, they also use social media like Facebook and Twitter to get to know a brand more deeply.
So what if you don’t have a digital footprint at all? How do customers know if you exist and have a business that can meet their needs?
Myth: SEM (PPC Advertising) Can Replace SEO
Indeed SEM can produce faster conversions than SEO. It seems that, as a result of this, SEO has been dumped and replaced with SEM which can provide instant traffic.
Installing PPC ads will indeed give results in just a matter of minutes, and SEO takes longer. However, this old process if managed properly can produce better results than PPC in the longer term.
In addition, neglecting SEO in running a website will make you fail to optimize it to meet search engine standards. This has a negative impact on the SERP ranking that your website has. One example is that your website will not appear on the start pages of search engines, and appears on the last pages.
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