16 Aug The Most Common SEO Obstacles (and How to Overcome Them)
One of the most difficult aspects of SEO is that there are many factors outside your control. Frequently, you will be confronted with new scenarios that you have never encountered before. When you encounter a problem, you diagnose it based on thousands of various criteria.
So, when you go on an SEO adventure, I recommend memorizing and repeating the following mantra:
Grant me the serenity to accept what I can’t change, the courage to change what I can, and the discernment to recognise the difference.
Following that, I’ll go through some typical SEO difficulties and how to overcome them.
Every year, Google makes thousands of changes to its search engine.
Google is continually testing and changing the Google Search environment – literally hundreds of changes each year. Google conducted over 600,000 trials in 2020 alone, resulting in over 4,500 modifications to Search, some to the way search results are presented and others to the ranking algorithms itself.
What you can do: Obviously, you have no influence over what Google does. However, you have power over how you react to it.
One of the most important things you can do is investigate prospective changes. The SEO industry will undoubtedly remark on any speculated or known change.
Your competition is always changing.
Your competition in the search results is every webpage that appears on page one for your desired keywords. But that is also continually changing. Every day, new websites enter the battle, and the current competitors raise their game. Keeping up with the competition requires a lot of effort.
What you can do: Fortunately, you have a number of options here. You may get an unbiased view of who is ranking for your term and the numerous factors that could be contributing to those results by using SEO tools.
The only thing you have to do is be the least flawed among your competitors. Nobody can optimize for every algorithm ranking element. However, you can out-optimize your competitors.
Testing is currently “in the wild.”
You update your website and submit it to Google. Then you wait… and wait… and wait. And you hope that your website is steady enough to tell if what you did affected your rankings.
This is how SEOs have examined websites for years, and it’s unlikely to change. When so many variables are outside our control, it is hard to be totally scientific (think competitors, search engines, searcher behavior, pandemics and so on). So testing in the wild is something that we must embrace.
What you can do: Not all testing must be performed in the field. For example, speed testing may be done using a variety of instruments and the results compared over time.
You can also do controlled testing. Go ahead and explore in circumstances where you can do so in a controlled atmosphere.
A lab setting, for example, is essential for focusing on boosting your Core Web Vitals scores. The outcomes will be more variable, but you will receive immediate feedback. More information regarding lab versus field tests may be found here.
SEO Strategies Vary Based on Keyword
Each target term is a fresh SEO endeavor. This is because each term will have a distinct aim – what the searcher is attempting to accomplish.
For example, the word “search engine optimization” would be categorized as a search with “informational” purpose, implying that the searcher is likely interested in learning more about it and how it works.
That means that in order to compete, your website would need to generate highly precise instructional pages on the subject of SEO.
For each query, Google strives to grasp the searcher’s purpose. As a consequence, each term has its own algorithm, and no two search results pages will be the same.
What you can do: Ensure that your websites are appropriate for a search phrase by conducting keyword research.
During that process, you’ll map out the intent behind the keywords, the competitors ranking for those keywords, and the sort of content ranking for those keywords (for example, what SERP characteristics appear?).
This will assist you in creating the specific sort of content you require in order to compete with the top search results.
Furthermore, structured data may be used to clarify to the search engine what sort of content is on the page, reducing ambiguity and making your page more relevant for a search. You can also use similar keywords.
Conclusion
One thing is certain: there is never a boring moment in the world of SEO. Yes, there are many things outside our control, but there are also plenty under our power.
Doing everything we can to ensure that our webpages are relevant and that our sites are optimized for search engines and visitors implies that our websites will rank higher in search results.
Yes, you will be confronted with new situations on a regular basis, but experience and wisdom will teach you how to cope with them.
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