28 Oct Risks of Redesigning a Website Without Proper SEO Consideration
Many website owners do not include SEO in their website redesign plan. Many people concentrate on other aspects of the site, such as design or making it more user-friendly. It is critical to consider SEO while redesigning to guarantee that the rebuilt website remains rated and relevant so that you may have a successful website without too much hassle.
The dangers of failing to consider SEO and good preparation are numerous, but here is what may go wrong if you ignore this crucial component of your marketing approach.
The Most Dangerous Consequences of Redesigning Your Website Without Considering SEO
Redesigning your website is a major business, and you should think about the ramifications of each change you make. Here are some of the dangers to be aware of:
Loss of Traffic
One of the most serious hazards of changing your website is losing organic traffic. When it comes to the content on your website, Google is quite picky. A little adjustment might alter the way you’re indexed, which means you could not rank as high or at all as you do today.
If you don’t carefully consider the modifications you make, you risk losing your present website visitors.
If you are not prepared to conduct some major SEO post-redesign, you may have difficulty driving organic traffic back to your site once the changes have been done.
How can you prevent making this error?
It is critical to create fresh material to fill in the gaps of what has been lost. If you do this, your website will function better as a whole, and it’s a terrific strategy to ensure you receive organic traffic back. Keep track of which keywords are doing well and where you need to enhance your SEO approach to boost your ranks.
Getting Rid of Organic Traffic-Generating Keywords
Another significant danger connected with revamping your website’s structure and SEO is the loss of keywords that drive organic traffic. Google has become rather adept at determining which keywords are most crucial for ranking well and which are least important for ranking well. This is critical information to understand before embarking on drastic redesigns.
If you lose certain keywords during the makeover, it will be difficult to recover them.
How can you prevent making this error?
The first thing you should do is look at the phrases you’re presently ranking on and try to figure out what it was about those topics that drove your ranking.
If you can discover the source of your present rankings, you’ll be in a better position to ensure that the same thing happens following your makeover.
Security Issues
When redesigning a website, security issues and data loss are always a possibility. If you are not cautious, you may lose your current ranks or possibly cause your site to go down.
How can you prevent making this error?
The most important thing to remember is to backup everything before the change. Without a backup, it’s very hard to restore data that might bring the site down. Don’t start a redesign until you’ve safeguarded all of your data.
What Effect Does a Website Redesign Have on SEO?
The adjustments you make to your website will have a significant impact on how it connects to SEO. If you’re entirely rebuilding your website, you’ll need to consider how you might employ different content kinds and design ideas to make it more search engine friendly.
For example, in a redesign, you’ll be able to remove your photos and replace them with something more relevant to what customers are looking for. It is vital to ensure that your website’s content is optimized for all devices. Instead of having just one primary picture that spans everything from the home page, you could want an image at various places across the site.
While you’re updating your current website, you should also make modifications to your database. Ensure that all pages are connected to the correct page in order to rank higher in search results. If you want to directly impact the ranks of your website, you should look at keywords and the pages that include them.
The redirects that have been put up may be modified based on the keywords that people are searching for to ensure that they are not forwarding someone to a website that they did not want.
The Bottom Line
When modifying the structure and style of your website, it is critical to take your time. Redesigns can affect how your site gets indexed, but they don’t always produce the same outcomes as finding a new audience or transferring to a different platform where you can sell.
With this in mind, it’s essential to apply tried-and-true SEO tactics that will function well with any adjustments that may have been done if you’re searching for ways to resuscitate an old website.
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