On-page tactics for better ranks in SERP

On-page tactics for better ranks in SERP

On-Page SEO refers to the process of improving the functionality and attributes inside a website. It has a direct effect on the website that it scores higher on search engines. Elements and attributes relate to title tags, meta descriptions, contents, internal links, URLs, and user interface. This is the primary pillar of SEO, and this method is the cornerstone for the growth of a growing enterprise.

7 On-Page SEO Tactics:

(1) Clear and direct aim to scan

There is a dedicated tab on the website that includes all the material and related details relating to the questions or requests of users. However, the most common error committed by site owners is that they do not have a strong intention to search users’ requests. It is important to include material or information that includes the keyword used by users. No matter what information is placed on a website, it’s very important to have a transparent and direct search purpose.

Search engines, in particular Google, expect information that includes a search keyword that would be used as a deciding factor to rate a certain website higher than all competing websites. With thousands of results with only one term, this may mean tough competition for websites so that people can access their page and click through the related content.

In addition, the search intention is the key factor behind the creation of quality content for users to answer their questions or queries. It provides a great deal of insight into what kind of content can be published in order to provide the customer with material that is of the same niche. By doing that, the company will have a better risk of being noticed by the consumers.

(2) Regularly updating content

Material, may be written, or visual displays are the only decent SEO. Not just some information, but quality content that is important, beneficial and useful to consumers when answering questions and presenting new insights. This is particularly important for business sites and eCommerce marketing, as the basis for their conversion is through content. However, the website did not boost its overall ranking and performance without improving its contents. Updating content on a daily basis involves writing content that is timely and important to the customer as a source of new knowledge to be read.

(3) Prioritize the highlighted snippet

A featured snippet is a box containing the most important search query results that shows short details. These pieces of details are seen on the very first section of the result tab.

Featured snippet is known to be one of the essential considerations for on-page optimization since it reflects additional SERP functionality of the details to ensure a successful score. It provides a perfect chance to improve one’s ranking and increase brand recognition.

The characteristics of a featured snippet:

  • The position of a featured snippet is in the very first organic search result, ensuring maximum exposure
  • The portion occupied by a snippet is relatively larger than other search results
  • It can be sometime included with media plugins like GIF or videos
  • Provide rich information pertaining to the search query
  • Attracts more traffic

(4) Optimize the title and description tags

Title Tag is an HTML attribute that summarizes the content found on a page, and it is important to include keywords or phrases that explain what the page is all about. When making a title tag, use modifiers such as “best,” “guide,” “checklist,” and so many more to get a long-tailed keyword since this sort of keyword ranks higher than short-tailed keywords

On the other hand, the description tag is very similar to the title tag, but the distinction is that the description tag has more purpose to give to consumers, which requires a concise overview that has more minimal characters to use. This is a perfect way to give the customer a more convincing and intriguing explanation to create excitement and inspiration. It is therefore important to include the keyword in the definition as it has a direct effect on the CTR of the website.

Optimizing both title and description tags is important, as they allow Google and other search engines to know the content or quality of the website and how it helps users with the appropriate search.

(5) Monitor has listed links or names

Unlinked tracking is often considered to be an important on-page SEO technique, since it is the only alternative to recover organic traffic and possibly improve the conversion rate. There are third-party apps that help track and detect unlinked connections and provide granular monitoring warnings for unlinked. It is strongly advised to reach out to brands or parties who used to reference other brand names without referring them to the brand’s website. This could contribute to a major rise in traffic and potential visits to the website.

(6) Optimized internal and external links

Both internal and external connections should be optimized to achieve high-quality website efficiency. Internal links are links that connect to other related content and information from one website to another that allow Google to understand the quality of the content. If internal ties are not well configured, it will be difficult to signal search engines and less likely to boost one’s ranking.

The same refers to external links. This other kind of connection often ties information and material to other high-quality websites of the same niche and importance. It aims to boost the authoritativeness and reputation of the website. Google and other search engines will then index these links and award websites that have a strong and usable link.

(7) Collaborating with influencers on quality advertising

Influencers have large following outlets for a diverse range of tastes and preferences that could theoretically be new consumers whenever they are first-hand convinced. Collaborating with influencers has the potential to boost sales levels and activation rate, as well as brand exposure, as there would be a lot of new buyers and guests who are intrigued to discover the brand that is being advertised. However, make sure that you partner with influencers who share the same passion and purpose with the brand – similarity in niche, demographic and interaction – such that it will not be impossible to draw new clients.


Eric Lau