13 Mar Is it worthwhile to spend money on Google ads?
Absolutely. Google Ads are worthwhile because they allow companies of all sizes to reach a practically limitless, focused audience at a low cost. They’re incredibly adaptable, allowing you to start, stop, pause, or even change your bids at any time.
Wouldn’t it be fantastic if you could just press a button and consumers would appear on your website at the precise moment they are browsing for your product or service? Unfortunately, it is not that simple. However, with the correct digital marketing methods, you can definitely tip the scales in your favour.
Break the Web uses SEO and PPC to assist our clients in breaking through the noise of a crowded digital marketplace. Here’s why Google Ads are worthwhile and how they may provide even the smallest company a competitive advantage.
What Is the Process of Using Google Ads?
Google Ads, formerly known as Google AdWords, is one of the world’s most prominent pay-per-click (PPC) advertising systems.
Essentially, you select specific keywords and bid on them based on how much money you’re ready to spend each click. You choose keywords, which are precise words or phrases that appear often in search inquiries linked to your product or service.
When a person searches for your keywords, your adverts will display above organic search results on search engine results pages. This significantly boosts your chances of gaining new clients depending on the search phrases and keywords they type into Google.
Ads from the search network can also be found on Google Play, Google Maps, Google Images, and even the Google Shopping tab.
And, with the Google Display Network, you can broaden your reach by displaying customised display advertising to your target audience while they’re visiting their favourite websites, watching YouTube videos, using mobile devices, or even checking their Gmail.
When a person clicks on your ad, you are charged the amount you bid for that term (often $1-3, but can be considerably higher in highly competitive areas). That is the allure of Google Ads. Because you only pay when someone clicks on your ad, you have complete control over your ad expenditure.
Let’s take a closer look at 10 reasons why Google advertisements are worth your time and money.
1. PPC Advertising Produces Results More Rapidly Than SEO
The most significant distinction between SEO and PPC is the time it takes to see results.
With Google Ads, you’ll notice results very immediately. Seriously. You might start receiving new traffic within minutes of your ad being authorized.
Simply enter your well studied chosen keyword list, choose your maximum price and budget, and traffic might start flowing the same day.
It is common for SEO to take longer to provide results… Several months are occasionally required.
While SEO is important for long-term success, PPC is all about rapid satisfaction.
2. Unlimited Possibilities
Google Ads is a scalable marketing technique that offers millions of keywords to bid on, with new ones introduced on a regular basis. As a result, your target audience is almost limitless.
Are you ready to increase your traffic? Include some fresh keywords! Have you created a profitable PPC campaign? Increase your daily investment to get more clicks.
The keywords in Google Ads are ranked using a bidding method. You may improve your standing by bidding higher. So, if you’re now in position four, raise your spending and you may move up to position two.
Money is what makes the world go round, and the higher you rank, the more traffic and clicks you’ll receive. By raising your offer, you may attract as many potential clients as your budget permits.
3. Outstanding Performance Tracking and Analytics
Google Ads software is a free application that includes a wealth of useful and analytical information. It enables you to simply A/B test your ad wording and landing pages in order to maximize ROI, which is essential for any successful digital marketing campaign.
The pay-per-click statistics not only inform you how well your advertising are working, but they also suggest improvements that may be done to improve your results. They provide information ranging from your average cost per click and ad position to your conversion rate… and much more.
At a glance, you can check your click-through rate (CTR), cost-per-conversion (CPC), keyword search volume, ad quality score, and ad position ranking. It’s simple to identify what’s working and what isn’t, and to make changes as needed.
You may compare PPC and organic search statistics side by side by linking your Google Ads account to your Google Analytics account. All of this information may help you spend your marketing budget more wisely and give statistics to support your decisions with senior management.
4. Control and Flexibility
A Google Ads campaign may be terminated in seconds or paused and reactivated at any time without consequence. This flexibility helps you to better monitor your marketing expenditure, and because there are no contracts or set terms, no money is wasted.
5. Gain an Advantage Over Your Competitors
No matter what business you’re in, your competitors will always use SEO and PPC to steal your traffic and sales. However, with Google Ads, you may outperform them by increasing your bid on the relevant terms.
Assume your competitors are outranking you in SERPS because they have invested in SEO. With a good PPC campaign, you can boost your price and beat them out.
Alternatively, if they’re running a PPC campaign, all you have to do is outbid them to knock them down in the rankings.
You may not only use sponsored search to cost your competitors clicks and traffic, but you can also redirect that traffic to your website. Essentially, you’re taking their traffic and sending it on your own.
6. Create a Level Playing Field
Many people believe that whomever has the most money wins, however this is not always the case. Google, like organic search results, prioritizes quality and relevancy when determining which advertisements to display.
According to Google, the more relevant the ad is to the user inquiry, the better the user experience. Furthermore, a person who has a positive experience is more likely to continue using Google as their search engine.
As a result, Google regards ad quality and relevancy as as significant as your maximum bid per click. As a result, marketers that generate high-quality, optimized advertising do not have to bid as high as advertisers who create badly done, irrelevant, low-quality ads.
Sure, some relevant keywords will be more expensive than others (the financial industry is famously pricey), but higher quality advertisements may lead to better ad placements and much reduced prices—even for small company owners with a limited marketing budget.
In a nutshell, here’s how it works:
Quality Score = Relevance + User Experience
Maximum Bid Per Click + Quality Score = Ad Rank
As a result, advertising with the best combination of Quality Score and CPC are given the highest ad position.
7. Google Ads Can Be Displayed in a Variety of Formats
Google Adwords was first introduced in 2000 with simple text-based adverts. Although many of the original aspects remain, Google Ads now includes a plethora of tools aimed to assist users in persuading and enticing new clients.
The platform now provides amazing personalization and control over the ad experience with features such as sitelinks, social proofing, location targeting, ad extensions, and shopping advertising for eCommerce.
Special ad styles are available to accommodate the unique demands of numerous businesses, including hotels, restaurants, and automobile manufacturers. Rich virtual features, such as interactive maps and high-resolution pictures, can also be included.
There’s a strong possibility that no matter what business you’re in, you’ll come across features meant to make your services and goods more desirable to your target audience. And, because it’s Google, you can expect new features and formats to be released on a regular basis.
8. Identify Potential Customers When They’re Married
We’ve all seen how it works. You’re looking for a particular product or service, so you put it into Google, and it returns page after page of SERPs, with the most relevant adverts and webpages for your search appearing on the top page. So you click on the first result that catches your eye and begin shopping.
The most significant advantage of Google Ads is that they display before organic search results at the top of the search results page. This implies you’re reaching out to your target audience while they’re engaged and ready to act.
Google Ads also provides you with comprehensive control over your targeting choices, including precise search phrases, age, geography, and even hobbies and interests.
While you choose the appropriate keywords, bid the right amount, and produce a relevant, high-quality ad, you may be right in front of potential consumers when they’re looking for your service or product.
9. Exact Local and Niche Market Targeting
If you have a local business with an online presence, Google Ads provides an excellent chance to reach out to potential clients in your town. In fact, 72% of customers who conduct local searches visit a business within five miles of their present location. That’s a lot of people!
You may enable location and call extensions, display your address, and include a clickable phone number with Google Ads. You may also set geographical range boundaries to concentrate on your local market and avoid competing with huge, national companies.
If you’re in a specialized market, Google Ads has the added benefit of being keyword specific. This helps you to narrow down your target demographic and ensure that your ad is seen by the correct individuals, resulting in cheaper ad spend and increased lead generation.
Here’s an example of how a company might benefit from local and specialized targeting:
Assume your company is located in Buffalo, New York, and it provides snow removal services. If you bid on a wide match phrase, such as “home services,” you can soon deplete your ad budget with little to show for it. This is due to the fact that you would be competing with everyone who provides home services, not only in your local region, but also across all geographies.
As a result, bidding on a keyword like “snow removal services in Buffalo” makes a lot more sense. Not only would you pay less money to run your ad, but you would also most likely experience a far greater conversion rate because your PPC advertisements are targeting a specialized demographic that is especially seeking for the service you provide.
10. Spending is simple to manage.
When you build a pay-per-click advertising campaign, you provide important criteria that allow you to easily define your expenditure. You choose how much you want to pay per click, and you’re only paid when someone clicks on your ad.
Simply set a daily budget to keep your spending under control. Google will use that budget to determine your expenditure over the course of a month. You’ll see daily swings in your spending, but at the end of the month, your total spending will be within the budget you’ve established.