How to increase leads by using SEO & PPC

How to increase leads by using SEO & PPC

Company promotion has continued to broaden its scope to a digital platform. Since the advent of the Internet, search engines have continued to flourish, creating market opportunities on a wider scale. It’s a whole new level of rivalry. These days, if you wish to market your goods or service, you would most likely need to build a website. But the website can not operate on its own without being known or promoted. You would need to come up with successful formulas to get past this blockade. There are two common approaches that you should consider: SEO (Search Engine Optimization) and PPC (Pay Per Click).

Search Engine Optimization

In general, SEO requires the website to be indexed on a search engine but according to conditions. When using engines such as Google, Bing or Yahoo, they present a search index with one of their questions. This is referred to as organic performance. Depending on the different variables, your website can appear on the list. Usually, higher rated websites are shown because of consistency and importance. A startup does not expect much of its luck in qualifying a list, so a comprehensive analysis is key to making the most of that process. It’s free, after all, but if you’re looking for a long-term outcome, SEO shouldn’t be taken for granted. In reality, getting over the fundamentals is the secret to progress.

Pay-Per-Click / Google Ads

PPC or Pay-Per-Click, as the name implies, is paying advertisement. Maybe this is the one you’re looking for if you’re in a big one-time promotional campaign. It costs you money, but it gives you a fast outcome. It’s not as straightforward as it sounds, however. It is expected that rivalry is strong in the company marketing world. You’re not the only one to put paying ads. That being said, brainstorming with the marketing staff is a must. It’s important that you balance on the pros and cons to make a better strategy. And a contingency plan should be formed to deflect any harmful effects.

Tips for Marketing

And talking about the contingency strategy, the partnership between SEO and PPC is a great idea to say the least. While one is best in many areas of industry, the other also has a significant effect in supplying the requisite assistance to other forms of business. Knowing the context and essence of the business gives you control of one or both. As an SEO organization that is well acquainted with these programs, let me tell you some important realizations that we have made. Below are tested concepts that could work for you as well.

  1. Choose the best keyword

It’s not that difficult to find the best keywords for your services and products. There are different kinds of keywords, such as brand, product specific, and more. Starting from these tiny pieces of information and knowing how importance and purpose work productively to your benefit gives you the upper hand over your rivals. Yes, you should not only worry about your business. Advertising is combined with rivalry. That means you’re not just selling, you’re winning.

For SEO, your good keywords focus entirely on your web optimization. It’s important to properly rate the platform, both on-page and off-page. On the other hand, though getting to the first page is a simple feat, as it relies mostly on CPC (cost-per-click), choosing keywords along with the ad groups is still a matter of concern. The appointment of an SEO specialist and the introduction of a PPC can remove the underlying issues.

  1. Re-marketing

In background, remarketing implies a second chance at attracting target buyers. This will lead to more leads, more return visitor scores and better brand recall. This is a challenging technique for sites that rely primarily on SEO. A successful alternative would be to consume the remarketing ads of PPC. Yes, you’re going to need to pay some. Through this addition, unsure consumers will have time to reassess their content checks at a later time. In return, the platform will increase the rating of organic search engines. This further optimizes the consumer exposure.

  1. Expanding Digital Scope

Extending your scope across gated content produces positive outcomes. The idea is to draw prospects from various networks, such as Instagram, Facebook, Twitter, email and blogs. Links or “call for actions” are given from these online platforms that can be quickly accessible and can direct interested consumers to your landing page. In this segment, consumers are offered a clear option to either access information or buy a single product or service in which they are expected to supply such personal information as their email address and name. The biggest challenge is to make the gated content meaningful and reliable. Customers will always be hesitant to give information but being clear with your motive allows them to trust you.


SEO and PPC programs are similarly useful, but in separate ways. Applying them at the same time in some periods and conditions will significantly improve your organic rating and quality ratings. From a realistic point of view, SEO is a good start to tight budgeted companies, particularly small ones. If things don’t appear to fit, a good last resort will be to get assistance with the PPC. Exhaust all the SEO tactics you know before switching to the PPC. On the other hand, if you have the money to put advertisements on your content and are searching for an instant effect, making use of these services in all meaningful aspects should be capitalised.

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Eric Lau