11 Dec How to Do SEO Keyword Research?
Choosing the right SEO keywords can increase your website traffic.
SEO keywords are things that must be studied when you want to increase your website’s ranking on search engines like Google. It would be better if you studied everything, from understanding to tips on how to find it.
Creating content on your own website is very different from writing regular articles. The existence of keywords may seem trivial to some people. However, it really determines the popularity of a site.
If you observe popular sites, you will definitely find keywords in their content. The keywords themselves are also popular enough to make the site able to achieve a high position in the SERP.
What are SEO Keywords?
When you want to learn about Search Engine Optimization, then first identify what SEO keywords are. Because this thing has such an important role, don’t neglect its use.
You must know if Search Engine Optimization will not be optimal without using keywords. So, let’s start by learning the definitions first.
Keywords or keywords are ideas and topics that define content. Usually in the form of words or sentences used by internet users to find information on Google or other search engines.
Sometimes, SEO keywords are also called “search queries”. However, maybe you rarely come across this term. So, you don’t have to memorize the term “search query”.
When you create content that contains keywords that match searches on internet users. Then the content will have the opportunity to reach a high position in the Search Engine Result Page or SERP.
So, when creating content, you cannot immediately decide on keywords haphazardly. Need to do research on keywords that are popularly used by internet users.
Search Engine Optimization itself is very commonly chosen as an online marketing strategy in today’s digital age. If you want to promote a business, then it is very appropriate to learn SEO keywords.
Applying the right keywords will increase traffic or the number of website visits. This will help increase the chances of selling products or services in a business.
What are the Functions of Keywords?
SEO keywords have various functions in creating content. You can listen to some of its functions below. So, be more sure to enter the right keywords when creating content.
- Shown on the First Page of SERP
One of the uses of keywords is to make content appear on the first page of search engine results. Of course, every website owner wants his position to be on the first page, not the next page, let alone the last page.
- Increase Traffic
Other functions can increase traffic to the content you create. Of course every content creator wants high traffic. So, you must pay attention to the keywords used.
- Connecting Content with Audiences
You need to provide content that fits the needs of your audience. The use of keywords can be a link between your content and your audience. They can find the information they need on your site.
- Make it easy to find content
When you don’t apply SEO keywords, content will be difficult for search engines to recognize. So that the need to appear on the first page of search results is very small. So it is also difficult for the audience to find your content.
It’s different if you apply keywords. Search engines can detect your content. Then it appears on the search results page. Audiences find it easy to find content.
- Identifying Trends
Keywords are also able to show trends that are developing in society. You must also know that trends always change from time to time. You can observe the changes through the keywords that many internet users type.
- Shows the language used in the search
Keywords are able to indicate the type of language used by the audience when searching for certain information on the internet. Even though Malaysians are looking for it, that doesn’t mean they always use the Malaysian language.
The Importance of Keywords for SEO
Given the function of the SEO keywords above, it is clear how important it is to use keywords in content. Especially making the site rank high on the search results page of search engines like Google.
Search engines certainly offer content that is most relevant to internet users. Thus, content containing keywords shows high quality, is relevant and useful for the audience.
Once your content is published, search engines will break down the article into a number of words and phrases which are used as individual search terms. Search engines then index the article.
When internet users search for information on search engines, it indexes web pages and identifies the most relevant web pages. So, don’t be surprised if you need to apply SEO keywords to articles.
If you don’t apply the right keywords, search engines will have difficulty finding your article. Thus causing a little traffic visitors on the site.
Meanwhile, if you apply the right keywords, the site can appear on the first page of search results. Furthermore, there will be many internet users who press the click button and read your article.
Furthermore, it will help in increasing your website traffic. The advantage is that the increase in traffic occurs organically. Not done fraudulently or using the help of a third party.
Even though keywords are one of the success factors in SEO, their role is so big. So, develop the ability to embed the right keywords in the article.
How to do Keyword Research?
Some people still don’t know how to properly research SEO keywords. In fact, this research activity is so important to support Search Engine Optimization. So, let’s see how below.
- Study Your Niche
First of all, learn in depth about the niche and topic of your own website. So that you can think of a variety of fresh ideas when doing keyword research.
You may establish communication with visitors. For example, asking what terms are used when looking for information on your website. Please try to think from the visitor’s perspective.
- Choose Relevant Keywords
When you have studied the niche, then make a list of relevant keywords. Don’t just think about one option. Make several choices. You may even add domiciles to keywords.
- Design a Keyword Seed List
If you have got a list of relevant SEO keywords, then create seed keywords. Namely the keyword seed or focus word that shows the featured keyword from the list.
This seed has an important role because it forms the basis of research. Because these terms have a large search volume in search engines. You can also find competitors from seed keywords.
- Using Tools
You can take advantage of various tools to help with research. There are many reliable tools, such as Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner and so on.
Please choose which tools feel comfortable to use. So as to be able to obtain information about the volume of keyword searches on the internet and the level of difficulty. Can even get information about competitors.
- Study Competitors
Don’t just focus on your own content. You also need to study your competitors to compete for top rankings on the first page of search engines. Find gaps or weaknesses of competitors to be superior.
Website pages that appear on the first page of search engine results will attract the attention of internet users. In business, this can increase the chances of selling a product or service. However, it is necessary to carry out an SEO keyword strategy first.