Essential Features of the Most Effective Video Marketing

Essential Features of the Most Effective Video Marketing

At the moment, marketing brands and businesses using videos is common and a new trend of digital marketing in 2020. It is incredibly effective due to its personal quality in engaging viewers to learn about your services and what you have to offer. It not only promotes your brand, but it also builds your customers’ trust. Here are some features of the best and most effective video marketing.

Duration
Video marketing is not the same across all platforms. Some platforms thrive well with short videos, while others will gain attention with longer durations. However, the general rule of thumb is marketing videos under 60 seconds will be preferred over longer ones because it gives quick and succinct details for customers to make the decision whether they are interested with what you offer, or not. Listed below is a general duration for video marketing across several popular platforms:

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 30 seconds to 2 minutes

Music
Based on many scientific and psychological studies in the past, music affects customers’ buying decisions. No one enjoys a silent video or a video of someone talking with an awkward silent or background noise. However, the choice of which music to use is also confusing because you would want the kind of musical effect that will suit the purpose of your video. Listed below are several genres of music and the feelings it can evoke in a marketing video.

  • Cinematic: Big, grand, victorious.
  • Corporate: Engaging, inviting.
  • Ambient: Soothing, calm.
  • Acoustic: Empathetic, human, connected.
  • Comedic: Bubbly, fun, exciting.
  • Electronic: Intelligent, curious.
  • Hip Hop: Edgy, confident.
  • Rock: Raw, substantial.
  • Funk: Bright, unapologetic.

Types
There are many types of videos you can create for your video marketing strategy. These videos can be uploaded on any social media platforms and Youtube Advertising Malaysia to attract the interest of a wider audience. Below are several types of videos common in video marketing for businesses online:

  • How-to videos
  • Customer testimonials
  • Branding videos
  • Event videos
  • Live streams
  • Augmented Reality (AR) videos
  • Virtual Reality (VR) and 360° videos

Final words

Video marketing is now one of the most popular ways to market your products and services to the world. It is personal, creative and meaningful, and it builds trust for your customers to make that buying decision. It works, and now it is not a marketing agency Malaysia option, it is a need for businesses to create original, authentic and creative videos to persuade customers.

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