17 Jun Digital Marketing Strategies and their Steps
“Digital marketing is one of the marketing strategies for promoting a brand using digital media that can reach consumers in a timely, personal, and relevant way.”
Many techniques and practices need to be applied in the digital marketing category. With the reliance on offline marketing, the digital marketing field incorporates other key elements such as mobile phones, SMS (text messages sent via mobile phones), displaying banner ads, and digital outsourcing. By combining offline and offline marketing strategies, the promotion activity is maximized.
This digital marketing has several factors in it – psychological, humanist, anthropological, and technological factors that will be the new media in a large, interactive, multimedia capacity. The result of the new era is the interaction between manufacturers, market intermediaries, and consumers. Digital marketing is expanding to support corporate service and consumer engagement.
Steps to digital marketing:
In digital marketing activities there are terms AIDA (Awareness, Interest, Desire, and Action), specifically in the process of introducing a product or service to the market (consumer).
- Awareness
In the digital realm, marketers are building consumer awareness by placing ads first on online media.
- Interest
Interest arises after building consumer awareness. Offline systems, consumers are looking for information directly in the market. Online systems consumers find out about products through search engines (Google, Yahoo, etc.) and social networks facebook, twitter, etc.).
- Desire
There is a belief in consumers so that they want to try a product or service. The online system is characterized by searching for complete information about the product or service through the website.
- Action
The last stage is the determination of the consumers of the product or service.
The key to digital marketing success
- Must pay attention to terms on AIDA (Awareness, Interest, Desire, and Action)
- The market is a place of two-way communication between seller and buyer. To obtain this communication the brand must first position, through various media (forums, blogs, etc.) and the most effective is through social networking. through facebook, twitter, email, google + and others.
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