17 Jun 4 Reasons Why Your Website Needs SEO
“Customers today rely on search engines to help them find everything including restaurant names to software makers. This means that no matter what your business offers, your target group may be looking for products or services like yours on search engines like Google.”
And if you want to bring it to your site, you need search engine optimization (SEO).
But if you’ve spent a lot of time researching your options with digital marketing, you’ve probably heard of it before.
Once you receive this, the next question is how to perform search engine optimization.
That’s why this time, we’ll explain exactly what makes SEO so important, as well as some search engine optimization techniques and search engine optimization tools that you can use to improve your website’s ranking.
Reason 1: It can help you build your brand
Although branding is often considered a more traditional marketing strategy, while SEO falls into the digital category, both involve the same steps.
When building a brand, you need to consider what you provide, and what others say.
And when you look at the steps involved in optimizing your website, the factors involved are about the same. You need to create content that meets your users’ needs and interests, then find ways to get links to it from other websites.
If you maintain this relationship as you develop your SEO strategy, you can select keywords and create content that aligns with the image you want for your brand.
Reason 2: The optimal website will generate higher traffic
Basically, the goal of SEO optimization is to improve your website’s ranking in search results.
But in other words, the goal of reaching a high rank is to attract more traffic – and ideally, to turn that traffic into customers.
And in case you’re wondering, it works.
Within a year, the traffic of this new website grew from empty to 100,000 visitors – entirely from SEO.
If you want to bring more users to your site, SEO is the best way to achieve this goal.
Reason 3: It helps your target group find your website
SEO can help your business put your website in the forefront of your target group’s search engine as they are actively seeking information.
It’s common for users to use search engines to find information about products and services, so this is a great opportunity.
In fact, 62% of consumers turn to search engines first when they want to know more about a new business, product or service – and 41% use it when they are ready to buy.
This means that if you want your business to be part of the online consumer research process, it should appear in search results for keywords related to the product or service you offer.
Furthermore, according to the same study, 48% of users choose to visit official business websites to find out more about them.
Thus, a strong online presence will not only help you achieve your marketing goals but also enable your target group to research and buy in a way that works for them.
Reason 4: Helps you ahead of your competitors
As you optimize your website, you are not only trying to improve your website’s position on the results page but you are also moving ahead of your competitors.
Consider that the first search result on any given search results page averages 20.5% of the clicks. From there, the second got 13.32%, and the third got 13.14%.
This means that as you move through search results, you’ll get a larger percentage of clicks for your target keywords – and your competitors will earn less.
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