27 Feb 4 Benefits of Using Google Ads to Increase Your Business
Google Ads is an advertising platform provided by Google so you can advertise on various Google networks such as Google search, Youtube with a target customer location, languages that you can set according to your needs. The Ads advertising platform is one effective online marketing strategy. If you understand the features and advantages of this tool, then you can increase your business turnover.
With the increasingly complex features in it, your ability to plan online marketing strategies becomes unlimited. Ads provide the option to target your prospective customers, can be based on keywords, topics, location to time. In addition you can also determine marketing costs in accordance with the budget you have. Financing in Ads uses several methods, including:
(1) Cost per 1000 Impressions (Pay per Thousand Impression)
You will be charged every 1000 people who see your ad. This is a great way if you want to be seen more or build awareness.
(2) Cost Per Click (Pay per Click)
You will be charged every time someone clicks on your ad. If they only see your ad, you will not be charged anything.
(3) Cost per Conversion (Pay per Conversion)
This method is the most recommended method in Ads because you only pay if your advertising goals are met. These goals can include member registration, sales, length of time per visit, and so on.
Google Ads Benefits
If you already know what Google Ads are, then you also need to know the benefits they provide. In addition to the ads you market on the first page of Google automatically, there are many more benefits that you can get, such as:
(1) Traffic Will Go Up Faster and Targeted
Ads use PPC (Pay per Click) calculations to calculate your advertising costs and your advertising costs will automatically be converted to visitors according to the price of the click.
(2) Get Visitors According to Your Business Targets
Ads will display your ad according to targeted keywords. For example, if you have a car rental business and you are targeting the keyword ‘cheap car rental in Pekanbaru’, then visitors who come to your website through Ads are those who search according to the keywords you are targeting. So your ad will not appear on keywords that are not in accordance with what you have targeted, so visitors who come must be in accordance with your target.
(3) Website Reputation Increases Along with Website SEO
SEO optimization is usually done by targeting certain keywords, so you don’t need to worry that your website’s SEO will be damaged when placing ads through Ads. Precisely advertising on Ads will benefit you because the search for keywords that are sought for SEO optimization will be indexed by Google.
(4) Sales Turnover Increases
On Google’s official website, they give a statement about the increase in your business turnover. The point is that Ads cannot guarantee the turnover of a product will certainly increase, although Ads have managed to increase sales turnover by around 10 to 50% and even up to 90%, but Google still cannot guarantee a certain turnover because it is influenced by many factors. For example, such as keyword targets, advertising budget, business fields, and so on.