27 Feb 3 Important SEO Strategies in Online Business
SEO is a way to attract visitors through search engines. Because search engines are most used when people visit the internet, it is important for online businesses to understand how SEO works and use it to increase traffic.
According to research, nearly 70 to 80 percent of people search for information through search engines or search engines. Therefore, online businesses must know how to have their sites appear in search engines.
From the analysis, search engine results, the important thing is to appear on the first page (page one). Because the majority stopped on the first page and did not proceed to the second page.
By understanding the strategies to build Search Engine Optimization (SEO), internet marketers can attract many visitors for free. What distinguishes SEO from other online strategies is that it is free.
The following are 3 important strategies in building an effective and safe SEO:
(1) Presenting the Best Content
We need to understand how search engines work. Basically, search engines want to display the best content in accordance with what is sought by users.
Search engines don’t want to display irrelevant or useless content. Because if the content produced is not appropriate, it will disappoint the user and ultimately search engines will not be used anymore.
Therefore, search engines are very concerned with good content. As much as possible search engines will try to display quality content.
What are the criteria for good content:
First, make information that suits the needs of visitors. If the information matches what you are looking for, visitors will definitely be happy and comfortable on the site.
Write in a style that suits your visitors. This is to ensure that the information is conveyed properly.
Second, Write for Humans. Your readers are human. Then write to humans.
Although there are many rules about how to write SEO, writing something nice to read is far more important.
In addition, search engines are increasingly sophisticated. They can understand the article well.
(2) Understanding Keywords
The search process in search engines uses keywords. For example, users use the keyword ‘online business’ when searching for information about this type of business.
Therefore, online businesses that use SEO must understand the ‘keywords’ used by their visitors or target market.
What are the keywords in their business?
Then, it is necessary to examine what keywords are important in this business but there is not much competition. That is, not many similar sites that target keywords.
To understand keywords well, business people need to understand their target market. What they are looking for, the terms they are using.
In essence, in SEO, customer understanding is still important.
(3) Build Backlinks
In SEO, one important factor is building backlinks.
What is a backlink? Put simply, this is a link given by another party to our site. If the link is clicked, visitors will be delivered to the site given the link.
Backlinks are proof that other parties consider our site important so that it is worth giving as a reference. The search engine captures the backlink signal and uses it as an important factor in ranking search results.
There are many ways to build backlinks. In fact, many parties who dare to claim can build backlinks quickly with amazing results.
However, what needs to be understood from the beginning is that what matters is not quantity but quality of backlinks. How to search for backlinks in bulk using automated software is very dangerous.
Although it can increase the ranking of sites that are backlinked quickly on search pages, this method is also very vulnerable to the detection of Google’s algorithm which can be fatal, namely a decrease in ranking on search engines (usually almost all keywords) to penalties to deindex (if mass spamming is done quite brutal).
Google’s focus is to beat up excessive and unqualified backlinks. This is known as Google Penguin. In recent years, Google Penguin has caused many sites to become victims.
What are the criteria for quality backlinks?
(1) It is relevant. Backlinks are given by sites in the same niche or topic. For example, sites about computers should get links from technology sites.
(2) Contextual links. This is the link inside the content (article). The reason for this type of quality backlinks is because the links in the article are usually related or relevant to the content of the article (the topic written).
(3) Sites with high authority. Links that come from sites that can be trusted, the value is much better than unclear.